Printed Design. Machine Washable. 100% Cotton.
Show your support for New York City FC.
The badge, created by renowned designer Rafael Esquer, was selected by an online, public vote in which fans chose between two potential badges.
Over the course of four days, more than 100,000 votes were cast, deciding the badge that will become the bedrock of the club’s identity and a focal point of all team gear and merchandise.
New York City FC Sporting Director Claudio Reyna, Chief Business Officer Tim Pernetti, and Head Coach Jason Kreis unveiled the winning badge in front of New York City FC leadership, partners, supporters and members of the media at the Adidas Store in New York City.
The winning badge is inspired by the old New York City Subway Token, created by the Transit Authority in 1953 and used for 50 years as the standard fare for a ride. The last version of the token had a cut out pentagon in the center representing the five boroughs, similar to what appears on either side of the monogram, to reinforce the Club’s connection to the entire city.
The circle is also a symbol of unity, wholeness and infinity, and is often associated with potential and the number one. This is a modern and confident badge that clearly speaks to New York City’s status as a leading city.
The badge features the typeface Gotham, a wholly American font inspired by the City’s signage. Born out of an in-depth study of building lettering in New York City, the monogram reflects the rich graphic language that is so much a signature of the five boroughs. The colors navy blue, white and orange are drawn from the New York City flag.
“Given the significance of a Club’s badge and what it means for a team’s identity, it was important for us to have our fans included from the beginning—a commitment that we’ve made from the start,” said Claudio Reyna, Sporting Director of New York City FC.
“Thanks to the the voice of our fans, we feel that we have a design that truly represents our Club and our City.”